Meta for Realtors

Facebook and Instagram ads for your listings.

Pick a project from the off-plan inventory. Set the daily budget. Meta for Realtors builds the ad, the audience and the lead form in your own Meta ad account. It starts paused. You read the ad and press start.

Pay with tokens as you run ads. No monthly fee. The ad spend stays in your own Meta account.

Meta ads · the ad
One ad, built from one listing
The photo, the price and the payment plan come from the listing. Written in English, Arabic and Russian.
Your brokerage
Sponsored

2 bedroom apartments in Dubai Marina from AED 1.9M. 60/40 payment plan, handover Q4 2027. Send a message and we send you the brochure and the floor plans.

Marina Vista — 2BR from AED 1.9M
60/40 payment plan · handover Q4 2027
Get brochure

Created in your own Meta ad account. It starts paused. You press start.

The ad, built from the listing: the photo, the price, the payment plan.

The ad

One listing becomes one ad.

The photo, the price and the payment plan come from the listing. The text is written in English, Arabic and Russian. The ad runs on Instagram Feed, Stories, Reels and Facebook Feed. It is created in your own Meta ad account and starts paused.

How a launch runs
Your brokerage
Sponsored

2 bedroom apartments in Dubai Marina from AED 1.9M. 60/40 payment plan, handover Q4 2027. Send a message and we send you the brochure and the floor plans.

Marina Vista — 2BR from AED 1.9M
60/40 payment plan · handover Q4 2027
Get brochure

Created in your own Meta ad account. It starts paused. You press start.

Audience

Who sees the ad, read back from Meta.

You see the countries, the languages, the ages and the interests the ad is reaching right now. It is read from your Meta account, not from what you meant to set. Ten kinds of audience, from the people who visited your pages to lookalikes of the people who bought from you.

Audiences
WhereDubai
Who countsResidents + visitors
Age25–65
GenderEveryone
SignalsLand and houses · Penthouse apartment · Residential area
ExcludesPeople already in the CRM
Runs onFeed · Reels · Stories

You set the daily budget and the cost per lead.

More money goes to the ad that hits your cost per lead. The ad that misses it is paused. It never spends past the daily budget. Every move is logged with its reason. One switch pauses everything.

Spend rules
Decision logwritten before spend
09:14+AED 150

budget +AED 150 → Marina Vista video — rule: cost/lead < AED 90

11:02−AED 70

paused Creekside One broad — AED 210 spent, no leads

16:41held

held a raise — daily cap AED 300 already committed

17:05

Palm listing permit expires in 5 days — renew to keep the ad live

Lead forms

The form is inside the ad.

A Meta instant form asks the budget, the area and the timing. The buyer never leaves Instagram.

Ratings

Rated leads become the next audience.

Your agents rate each lead. The good ones become the audience the next campaign reaches.

Audiences
WhatsApp

The lead arrives on your WhatsApp.

Connect WhatsApp and every new lead is sent there with the ad that produced it. It is in the CRM at the same time, with an agent assigned.

Watch it run
Get access

How it runs

  1. 01
    Pick a project and set the budget

    Pick from the off-plan inventory. Set the daily budget. The minimum is AED 50.

  2. 02
    Read the ad and press start

    It shows you the ad, the audience and the form. You press start. The campaign goes live in your own Meta account.

  3. 03
    Work the leads

    They land in the CRM with an agent assigned, and on your WhatsApp, in English, Arabic or Russian.

AED 50
Minimum daily budget
Start small. Raise it when the leads come in.
0
Monthly fee
Tokens as you run ads. Nothing when you don’t.
4
Placements, named in full
Instagram Feed, Stories, Reels, Facebook Feed.
3
Languages
English, العربية, Русский.
The rules

Spend control

Without a rule it does not spend.

With no rule on file it cannot raise a budget.

One switch pauses everything.

Every campaign holds. Not spending is always the safe move.

It never spends past your daily budget.

The daily budget is checked before every move that costs money.

Next
Leadformer

A lead form that talks back — your Visual Sales Team answers, qualifies, and turns the good ones into calls.

Runs on credit. You pay when it works. See what it costs

Meta for Realtors — Facebook and Instagram lead ads for real estate, built from your listings — Entrestate for Business