Audiences that build themselves.
Every lead your agents rate goes back into the targeting. The people who bought from you describe the next people to reach, so the audience you run in month three is built out of month one and two — not out of a guess about who buys property in Dubai.
Five ways to describe a buyer
Built from interests and intent signals around the property and the area. The standard set, and where most campaigns start.
A behavioural set with up to five narrowing groups on top — fewer people, closer to the buyer you want, cheaper per deal.
Your contacts uploaded and matched to the platform, so the people who already know you are reached as one audience.
People who resemble the ones who already bought from you. Needs a seed of your own — which is why the ratings matter.
The audiences that produced deals on the platform, not the ones that produced clicks. The rarest and the strongest.
Rated leads become the next audience
1. The agent rates the lead
One to ten, on the file, in the first conversation. A six or better means a real buyer.
2. The good ones become the seed
The sixes and above are what the next lookalike is built from — your buyers, not a category.
3. The next campaign starts closer
Each round begins from the last round’s buyers, so the cost of a real enquiry falls as the desk works.
Nothing about a lead leaves your company: the matching happens as identifiers, and raw phones and emails stay in your own database. What travels is the shape of a buyer, not the buyer.
What brokers ask about targeting
Which audience should a new campaign use?
Behavioural, until you have rated leads. It reaches the widest group around the property and the area, and it is the cheapest to build. Once a dozen leads are rated six or better, a lookalike built from them will beat it.
Why does a narrower audience cost more?
Because the work is in the narrowing, and because a smaller, closer group is dearer to reach per person and cheaper per buyer. You pay for the audience, not for the campaign that carries it.
Do my leads leave my company?
No. Raw phones and emails stay in your own database. Matching uses identifiers, and what informs the next audience is the shape of a buyer, not a person’s details.
Can I reach Arabic and Russian buyers separately?
Yes — language and behaviour are how audiences are described here. Every lead is language-tagged as it arrives, so the follow-up and the next audience both know which language to speak.
Start with one audience and one page.
Your own address, your own database, and the first campaign live the same day.