01
Listing
Each listing is scored before it can carry an ad budget.
Ad readiness out of 100 · ad-ready starts at 70
How it works
From a listing to a closed deal.
Six stops, in order: the listing, its landing page, the ad, the lead, the deal, and the report that teaches next month’s ads.
The loop
One loop, six turns.
02
Landing
Each project gets its own page, with the price and the plan on it.
A page below the gate cannot carry a campaign
03
Ads
Meta and Google campaigns built from the listing, with a daily cap, started by you.
A daily cap, and a person switches it live
04
Lead
The lead lands in the CRM with an agent’s name and a call-back time.
An owner, a language tag, a follow-up time
05
Learning
Your agents rate each lead; the ratings tell the ads what to buy next.
Rated 6+ becomes a sellable audience
06
Targeting
Next month’s audience is built from the people who bought, not a guess.
Language and behaviour
learning feeds back
- 01
Load your listings.
Every listing gets an ad-readiness score. A weak listing is flagged before it can carry a budget.
How scoring works92Marina Vista — 2BRScaleAlready running and ready — increase budget88Creekside OneScale51 leads in 30 days — momentum already there78Palm Crescent PenthouseLaunchPage is live — launch the first campaign64Furjan VillasFix firstHigh potential — add the payment plan, then re-score - 02
One landing page per listing.
Built from the listing’s own price, payment plan and photos. A page without its price cannot go live.
How the gate worksLive1,633active pagesDraft367unpublishedAd-ready94%across the catalogueMarina Vista — 2BRLiveCampaignEditDubai Marina · AED 1.9M97% ad readyCreekside OneLiveCampaignEditDubai Creek Harbour · AED 2.4M96% ad readyPalm Crescent PenthouseLiveCampaignEditPalm Jumeirah · AED 6.2M95% ad ready - 03
The campaign launches paused.
You see the ad, the audience and the budget before a dirham moves. You press start.
How launching worksBrochureLandingImageVideoTextLinkPer dayAED300StartIt always launches paused, so you see the ad before a dirham moves.
- 04
The lead lands with an agent assigned.
It arrives with the ad that produced it, an agent, and a call-back time.
How leads flowHotFatima A.Meta form · Marina Vista 2BR · 2:47 AMLanguageالعربيةOwnerOmar K.Follow-upCall within 1hCallWhatsAppReassignAssigned by the rule you wrote, tagged by language, due on the clock — the person answers.
- 05
The deal is written in the same books as the spend.
Won or lost, the deal carries its value and commission next to what the ads cost.
How the day runsTotal leadsLive892All timeNew leadsLive362Last 30 daysSales volumeLiveAED 2.0MApproved + closedCommissionLiveAED 100KApproved + closedExplain the biggest change in conversions this month ↗What should leadership act on this week? ↗Which source drives the best closing rate? ↗Generate company report - 06
The people who bought become the next audience.
Closed buyers seed the lookalike. Next month’s ads reach people like them.
How audiences learn852Leads in CRM293Rated4.0Avg value124Qualified (6+)124Qualified (value 6+)851All contactable leadsBuild a Lookalike on top3%Create Custom Audience + LookalikeContacts are SHA-256-hashed before reaching Meta. Raw phone numbers and emails never leave the platform.
Who decides
The rules
Without a rule it does not spend.
A budget cannot move on its own without a limit you wrote.
Every campaign launches paused.
Nothing spends because a screen was opened. A person presses start.
Every budget move is logged.
Each automatic budget move lands in the log with the rule behind it.
Next · Chapter 1 of 7
Start the tour: Inventory
Every project and unit, scored for whether it is fit to advertise.