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How it works

From listing to closed.

The whole path, in order. No step skipped, no step hidden.

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The loop

One loop, six turns.

Inventory counters — 21 developers, 621 units — above the first developer group.
01

Listing

Stock scored and fit to advertise.

Landing page tiles — 15 live across 621 properties, missing pages flagged.
02

Landing

Every listing gets a page that converts.

Campaign rows with delivery badges, spend, leads and cost per lead.
03

Ads

Campaigns with caps, launched paused.

The lead book — named leads with heat, stage, project and budget on every row.
04

Lead

Answered fast, owned, in WhatsApp.

Audience Lab seed depth — rated leads counted into a lookalike seed.
05

Learning

Every rating teaches what to buy.

Audience templates priced with expected CPL, budget and leads per week.
06

Targeting

Audiences from real buyers, not guesses.

learning feeds back
  1. 01

    Load the stock.

    Every listing scored. Weak stock is flagged before it can carry a budget.

    How scoring works
    app.yourbrokerage.ae/inventory
    Inventory6 of 214 units
    92
    Marina Vista 2BR
    Bayline · Dubai Marina
    AED 1.9M
    88
    Creekside One 1BR
    Qamar Group · Creek Harbour
    AED 1.2M
    90
    Palm Rise Villa
    Alnoor · Palm Jumeirah
    AED 12.5M
    84
    Business Bay Studio
    Marsa Living · Business Bay
    AED 780K
    81
    JVC Townhouse
    Hilalview · JVC
    AED 2.1M
    41
    Al Warsan 1BR
    resale · Al Warsan
    AED 450K
    not fit to advertise
  2. 02

    Page per listing.

    Built from the listing’s own price, plan and photos. Weak pages are blocked.

    How the gate works
    yourbrokerage.ae/marina-vista-2br
    gate: passed ✓
    Marina Vista — 2 Bedroom
    AED 1.9M1,204 sqft · 2 bath · marina view
    Your name
    WhatsApp number
    WhatsApp us
    English · العربية · Русский
  3. 03

    Launch, paused.

    It always launches paused, so you see the ad before a dirham moves.

    How launching works
    app.yourbrokerage.ae/campaigns
    Campaignstoday · AED 9,220
    CampaignSt.SpendLeadsAED/lead
    Marina Vista — 2BR videoOnAED 4,12046AED 90
    Creekside One launchOnAED 3,48051AED 68
    budget moved +AED 120 → Creekside ad — rule: cost/lead < AED 90
    JVC townhousesOnAED 1,24011AED 113
    Palm penthouseOffAED 3802AED 190
  4. 04

    Leads land owned.

    The lead arrives with its campaign attached, an owner, and the clock running.

    How leads flow
    MV
    Marina Vista — WhatsApp
    online
    answered in 54s
    هل شقة الغرفتين في مارينا فيستا ما زالت متاحة؟2:47 AM
    نعم، متاحة — غرفتان، AED 1.9M، جاهزة للمعاينة. أرسل التفاصيل؟2:48 AM
    Tagged العربية · assigned to Omar K.
    معاينة الخميس ٤ عصراً أو السبت ١١ صباحاً؟2:49 AM
  5. 05

    Won or lost.

    The deal carries its value and commission in the same books as the spend.

    How the day runs
    app.yourbrokerage.ae/crm
    Pipeline9 open · AED 17.9M
    New3
    Fatima A.hot
    Creekside One
    AED 2.4M2m
    Sergei M.warm
    JVC
    AED 950K11m
    Hana S.
    Business Bay
    AED 1.1M24m
    Contacted2
    Layla H.hot
    Marina Vista
    AED 1.9M26m
    Ahmed R.warm
    Business Bay
    AED 1.4M1h
    Viewing2
    Priya S.hot
    Palm Jumeirah
    AED 6.2MThu 4pm
    Ivan D.warm
    Creekside One
    AED 2.1MSat 11am
    Won2
    Noor B.
    Marina Vista
    AED 1.85MMon
    Daniel W.
    JVC
    AED 1.02MMay 2
  6. 06

    Deals teach targeting.

    Closed buyers become the seed. Next month’s ads chase people like them.

    How audiences learn
    app.yourbrokerage.ae/reports
    Month reportMay
    AED 38,400
    spend / 3 deals
    SpendAED 38,400
    Leads312
    Deals3
    Marina Vista — 2BR videoAED 16,800148 ld2 dl
    Creekside One launchAED 14,200121 ld1 dl
    JVC townhousesAED 7,40043 ld0 dl
Who decides

Where the machine stops.

No rule, no spend.

Budgets cannot move on their own without a limit you wrote.

Campaigns launch paused.

Nothing spends because a screen was opened. A person switches it live.

Every move is written down.

Each automatic budget move lands in the log with the rule behind it.

Next · Chapter 1 of 7
Start the tour: Inventory

Every project and unit, scored for whether it is fit to advertise.

How it works — Entrestate for Business