Audiences

The audience library speaks your language, not an ad platform’s: “Local Emirati investor — cash”, “Arabic end-user buyers in the UAE”, “Golden Visa buyer — UAE”, “English-speaking resident — mortgage”, “Russian-speaking resident — cash”.

Each card shows what a lead from that audience is expected to cost — typically AED 100 to 220 — so you know what a fair price looks like before you spend anything.

Every lead can be rated 0 to 10: 0 means worthless — stop buying leads like this; 10 means exactly what we want. Every rating teaches the machine what to buy and what to stop buying.

Leads rated 6 or better become the seed your best audiences are built from. Closed deals count most of all — a buyer who closed at AED 4M weighs more in the seed than someone who merely answered the phone.

The lead form on your page looks like a form. It is not — it is a data workout that builds audiences. Every lead it captures, and every rating your team gives that lead, trains what the next campaign buys and what it stops buying.

Leads rated 6 or better become seed audiences; lookalikes are built on top of those seeds. And before any contact reaches Meta it is SHA-256-hashed — raw phone numbers and emails never leave the platform.

A lookalike asks Meta to find new people who resemble your best leads. Build it on your top 3% for the closest match. It needs at least 100 matched people to stand on — with fewer, the screen tells you the shortfall instead of building something that would quietly underperform.

A new lookalike takes Meta a few hours to fill. That is normal, and the screen says so — it is not a fault.

Two lists keep your budget off people it cannot help. The first holds everyone already in your CRM, so you never pay again to acquire a person you are already talking to. The second holds the leads your own team rated junk — and that one is applied to every launch automatically, not as an option.

In the campaign wizard’s Targeting step, pick the audience by name. A saved audience keeps its own exclusions when you attach it. Broad delivery is allowed too — the system will tell you that is what is happening, but it never refuses a strategy.