Budgets and spend rules

Until you add a rule, the machine may watch, report and propose — but it cannot move a dirham. Every budget change it wants to make waits as a suggestion for your click. Adding a rule is you granting an allowance, not switching off your judgment.

Three ready postures cover most companies. Each is a ceiling plus conditions:

• Conservative (recommended) — up to AED 300 a day, raises of at most AED 50 at a time, and only while a lead costs under AED 120, lead quality holds at 70 or better, and at least 10 leads back the numbers.
• Standard — up to AED 750 a day, AED 150 per move, a lead under AED 200, quality at 55 or better, at least 5 leads.
• Aggressive — up to AED 1,500 a day, AED 400 per move, a lead under AED 350, quality at 40 or better, at least 3 leads.

They are starting postures, not verdicts — pick the nearest one and edit any figure.

A rule has three parts. Where it applies: one project, or all of them. How much: the most it may fund per day, and the most it may add in a single move. And the only-if gates: only if a lead costs under your figure, only if lead quality is at least your figure, only if enough leads exist to trust the numbers.

A gate the machine cannot verify counts as failed. A campaign with no results yet gets no raise, whatever the rule would otherwise allow — it never funds a guess.

Four things hold no matter what you write:

• It never spends past the daily ceiling.
• It never raises by more than the per-move cap in one step.
• It never raises on absent results — no leads means no raise, however permissive the rule.
• Lowering a budget or pausing an ad never needs an allowance at all. Spending less is always permitted.

Every automatic move is written down before the money moves, in plain sentences: what changed, by how much, and which rule allowed it. Moves the machine wanted but held are written too, with the reason — so you can see not just what it did, but what it refused to do.