Budgets and spend rules
The machine can move money between ads — pause a loser, raise a winner — but only inside rules you wrote. This guide shows how to set that ceiling. The default is simple: with no rule, it spends nothing on its own.
Know the default
Until you add a rule, the machine may watch, report and propose — but it cannot move a dirham. Every budget change it wants to make waits as a suggestion for your click. Adding a rule is you granting an allowance, not switching off your judgment.
Pick a template
Three ready postures cover most companies. Each is a ceiling plus conditions:
- Conservative (recommended) — up to AED 300 a day, raises of at most AED 50 at a time, and only while a lead costs under AED 120, lead quality holds at 70 or better, at least 10 leads back the numbers and our own rating has called at least one of its leads a real buyer.
- Standard — up to AED 750 a day, raises of at most AED 150 at a time, and only while a lead costs under AED 200, lead quality holds at 55 or better and at least 5 leads back the numbers.
- Aggressive — up to AED 1,500 a day, raises of at most AED 400 at a time, and only while a lead costs under AED 350, lead quality holds at 40 or better and at least 3 leads back the numbers.
They are starting postures, not verdicts — pick the nearest one and edit any figure.
Or write your own rule
A rule has three parts. Where it applies: one project, or all of them. How much: the most it may fund per day, and the most it may add in a single move. And the only-if gates: only if a lead costs under your figure, only if lead quality is at least your figure, only if enough leads exist to trust the numbers, and only if our own rating has called that many of the campaign's leads real buyers — the product's own signal, not the broker's score on the same lead.
A gate the machine cannot verify counts as failed. A campaign with no results yet gets no raise, whatever the rule would otherwise allow — it never funds a guess.
What a rule never allows
Four things hold no matter what you write:
- It never spends past the daily ceiling.
- It never raises by more than the per-move cap in one step.
- It never raises on absent results — no leads means no raise, however permissive the rule.
- Lowering a budget or pausing an ad never needs an allowance at all. Spending less is always permitted.
Read the ledger
Every automatic move is written down before the money moves, in plain sentences: what changed, by how much, and which rule allowed it. Moves the machine wanted but held are written too, with the reason — so you can see not just what it did, but what it refused to do.
Raised Marina Vista video — a lead costs AED 82, rule allows under 120
Held Bayview Terraces launch — 2 leads so far, rule needs 5
Paused Creekside One photo — a lead now costs past your ceiling