Launch a campaign

While you build, a strip at the top of the wizard names anything that would stop the launch: whether your Meta account is connected, whether the listing’s advertising permit is still valid, and whether the page the ad points at is live right now. Fix what it names, or keep building — nothing you have not chosen yet counts against you.

If the page a paid click would land on is not live, the launch refuses. You would be paying for visits to a page nobody can see, and the only symptom would be leads that never arrive.

Choose the listing and what you want the ad to produce. The goals are in buyer words: leads from a form that opens inside Facebook or Instagram already filled with the person’s details, WhatsApp conversations, direct phone calls, or visits to the listing’s page.

Then set the budget per day — the minimum is AED 50. Smart Spender suggests a figure from what a lead from your chosen audience usually costs, tells you roughly how many leads a day that funds, and paces delivery so the budget isn’t dumped as the day ends.

Pick a named audience — “Golden Visa buyer — UAE”, “Local Emirati investor — cash” — or one of your own saved audiences and lookalikes. Each card shows what a lead from that audience is expected to cost, so the budget conversation happens before the money moves.

People already in your CRM, and people your team rated junk, are kept out of the audience automatically — you never pay twice to meet the same person.

Write the ad yourself or let the studio draft it from the listing’s own facts — name, area, price, payment plan. The preview shows the ad exactly as it will appear, in feed and in story, in the language you chose — including Arabic.

The campaign runs only on the placements that sell property. It will not run a story ad on its own.

The last step is one summary — listing, audience, budget, the ad — and a Launch button. Pressing it creates the campaign paused. It always launches paused, so you see the ad before a dirham moves. When it looks right, switch it on from the campaign desk.

In a hurry? Rocket Ad builds the whole campaign from one source — a brochure, the landing page, an image, a video, or a link. You set the amount per day and press Start. It follows every rule on this page, and it starts paused too.

The campaign desk shows every campaign on one line: on or off, spent, leads, cost per lead. When something needs you — an ad rejected, a budget capped, a page that went offline — the desk says so in plain words and links to where it gets fixed.