07 / 07Analytics & finance

Spend, leads, deals and commission on one report.

The month-end report is computed from your own records. What you spent on Meta and Google, the leads it brought, the deals they became, the commission. Where nothing is recorded yet, the screen shows a dash.

Management · company
Company-wide leads, conversions and revenue
Total leadsLive
892
All time
New leadsLive
362
Last 30 days
Sales volumeLive
AED 2.0M
Approved + closed
CommissionLive
AED 100K
Approved + closed
Explain the biggest change in conversions this month ↗What should leadership act on this week? ↗Which source drives the best closing rate? ↗
Generate company report
The log

Every budget move is logged with its rule.

Every raise, cut, hold and pause lands in the log with the rule that allowed it and the time.

How to read the report
Decision logwritten before spend
09:14+AED 150

budget +AED 150 → Marina Vista video — rule: cost per lead under AED 90

11:32+AED 120

increase capped at +AED 120 → Creekside One launch — largest single move

13:05

JVC townhouses held — 2 leads this week, the rule needs 3

17:41+AED 84,000

deal approved — AED 84,000 commission → this month’s report

Cost per deal

What a deal cost, from the ad to the commission.

The lead, the campaign that paid for it and the deal are one record.

Missing data

Nothing recorded shows as a dash, not a zero.

Where nothing is recorded yet, the screen says so. It never shows a number it does not have.

Next · Chapter 7 of 7
Your account

The wallet, the apps and the workspace — on the one account.

Analytics & finance — Entrestate for Business