07 / 07Analytics & finance
Numbers you’d defend upstairs.
Spend, leads, deals and commission — one report, computed from your own records.
app.yourbrokerage.ae/analytics
Month reportMay
AED 38,400
spend / 3 deals
SpendAED 38,400
Leads312
Deals3
Marina Vista — 2BR videoAED 16,800148 ld2 dl
Creekside One launchAED 14,200121 ld1 dl
JVC townhousesAED 7,40043 ld0 dl
Decision logwritten before spend
09:14budget +AED 150 → Marina Vista video — rule: cost per lead under AED 90+AED 150
11:32increase capped at +AED 120 → Creekside One launch — largest single move+AED 120
13:05JVC townhouses held — 2 leads this week, the rule needs 3
17:41deal approved — AED 84,000 commission → this month’s report+AED 84,000
What a deal cost.
The lead, the campaign that paid for it, and the deal — one record.
A dash, never a zero.
Nothing recorded yet? The screen says so instead of pretending.
Next · Chapter 7 of 7
Security & control
Roles, tenant isolation, and the checks that run before any release.