01 / 07Inventory
Every listing on one record, scored before it gets an ad.
Price, payment plan, handover date, permit. Every listing on one record. Each one gets an ad-readiness score out of 100 before it can carry a budget.
skyline.entrestate.com/…/inventory
The record
Price, payment plan, handover, permit.
The facts you quote a buyer, on one record. A missing fact is flagged, not guessed.
The score
Ad readiness, out of 100.
Data quality and ad readiness are scored for every listing. Ad-ready starts at 70.
The verdict
One verdict, one next action.
Scale, Launch, Fix first, or Hold. The listing tells you what to do with it.
Inventory guide2,000
projects on one screen
sorted by ad readiness
70
counts as ad-ready
a complete record, a live page, an image
5 days
permit warning
before a listing’s permit lapses
Next · Chapter 2 of 7
Advertising
Meta and Google campaigns, with hard limits on what can spend money.