01
Listing
Each listing is scored before it can carry an ad budget.
Ad readiness out of 100 · ad-ready starts at 70
The full system for a real-estate company
Listings go in. Deals come out.
Entrestate runs Meta ads and Google ads for your listings. It builds a landing page for every project. It puts every lead in a CRM with an agent assigned. It shows you what you spent and what you got. One system, under your name, on your own domain.
Ads · Rocket Ad
Rocket Ad
Give it a source and a budget. It reads the source, writes the ad, and sets the rest — you confirm and it runs.
Brochure
Landing
Image
Video
Text
Link
Per dayAED300
Start
It always launches paused, so you see the ad before a dirham moves.
Rocket Ad — one source, one budget, an ad that starts paused.
What you get
The whole operation, part by part.
Inventory
Every project and unit, scored for whether it is fit to advertise.
Advertising
Meta and Google campaigns, with hard limits on what can spend money.
Audiences
Ten kinds, the loop that improves them, and one part per person.
Landing pages
A page per property, and a gate that blocks weak ones from going live.
Creative
Ad sets, video and brochures produced from the listing you already have.
CRM
Where the lead lands, who owns it, and what happens in the first hour.
Intelligence
What the assistant reads, what it may act on, and what it is refused.
Analytics & finance
Spend, pipeline, commission and the report you send upstairs.
Team & roles
Seven roles, enforced on every screen. A person is added by email and signs in with their own Entrestate account.
Ads
Meta ads and Google ads, built from your listings.
Pick a listing. The ad, the audience and the lead form are built in your own ad account. The campaign starts paused. You read the ad and press start.
Lead MachineYour brokerage
Sponsored
2 bedroom apartments in Dubai Marina from AED 1.9M. 60/40 payment plan, handover Q4 2027. Send a message and we send you the brochure and the floor plans.
Marina Vista — 2BR from AED 1.9M
60/40 payment plan · handover Q4 2027
Created in your own Meta ad account. It starts paused. You press start.
Spend rules
You set the daily budget and the cost per lead.
More money goes to the ads that hit your cost per lead. The ads that miss it are paused. It never spends more than the daily budget. Every move is logged.
Learn how it worksIf cost per lead rises above AED 150Pause
Withheld until 3 leads of evidence — a swing on one delivery is noise, not a signal.
If cost per lead stays under AED 90 for 3 daysScale +20%
Capped at AED 400 a day. It proposes; you apply with one click.
budget moved +AED 120 → Creekside One — rule: cost/lead < AED 90 · 3 days
Leadformer
A form that talks back.
It asks the buyer for the budget, the area and the timing, the way a salesperson would. The lead lands in the CRM with the answers and an agent assigned.
Learn how it worksFeed
yourbrokerage
Sponsored
Marina Vista — 2BR from AED 1.9M
Ready · 6.8% projected yield · payment plan
♡ ○ ➤Learn more
Booked
Call with Omar K. · Thursday 4 PM. The desk has everything Mohamed said.
Audiences
Your buyers become the next audience.
The leads your agents rate well go back into the targeting. Next month’s ads reach people like them, not Meta’s first guess.
Learn how it works852
Leads in CRM
293
Rated
4.0
Avg value
124
Qualified (6+)
124
Qualified (value 6+)
851
All contactable leads
Build a Lookalike on top3%
Create Custom Audience + Lookalike
Contacts are SHA-256-hashed before reaching Meta. Raw phone numbers and emails never leave the platform.
Targeting
Audiences that build themselves
Every lead your agents rate goes back into the targeting. The people who bought from you describe the next people to reach, so month three is built out of month one and two — not out of a guess about who buys property in Dubai.
Behavioural, then narrowed
Interests and intent around the property and the area, with up to five narrowing groups on top.
Your own list, matched
The people who already know you, reached as one audience.
Lookalikes of your buyers
Grown from the people your funnel proved — closed, qualified, rated well. A buyer nobody got round to rating still counts.
Your team
Add a person by email. That is the whole procedure.
A member signs in with their own Entrestate account — the same email you added. There is no password to hand out, none to reset, and nothing for them to install.
Their role decides what they see, on every screen and every data request. Remove them and the door closes the same minute.
Inside the product
One product. Every part visible.
Twenty-two screens of the live system — pick a part.
skyline.entrestate.com/crm
Drag the screen sideways to read it.
No lead unowned
Leads with no owner get flagged for assignment.
Ranked, worst first
Rank by value, worst first — the desk’s own sort.
Call or WhatsApp
Every lead row carries call and WhatsApp buttons.
The loop
One loop, six turns.
02
Landing
Each project gets its own page, with the price and the plan on it.
A page below the gate cannot carry a campaign
03
Ads
Meta and Google campaigns built from the listing, with a daily cap, started by you.
A daily cap, and a person switches it live
04
Lead
The lead lands in the CRM with an agent’s name and a call-back time.
An owner, a language tag, a follow-up time
05
Learning
Your agents rate each lead; the ratings tell the ads what to buy next.
Rated 6+ becomes a sellable audience
06
Targeting
Next month’s audience is built from the people who bought, not a guess.
Language and behaviour
learning feeds back
How it behaves
Built so you can leave it running
Money moves inside your rules.
You write the limit once. It spends up to it and stops.
Only pages that are ready get a budget.
A page missing the price or the plan waits until you fill it in.
Every figure comes from the registry.
What the record does not hold, the page leaves empty rather than filling in.
Your data is yours.
Your leads and everything in your account stay inside your company. Nobody outside it sees a lead or a listing unless you open it.
Every move is written down.
What the machine did, in plain words, with the reason and the time — a log nobody can edit or erase, so whatever happens you can read it back.
Nobody can delete a lead.
Your team archives; only the account owner can delete. A lead that annoyed somebody on a Tuesday is still there on Wednesday.
171
Working screens
Screens people use — not modules or tabs.
3
Languages
English, العربية, Русский. Arabic flips the layout.
7
Roles enforced everywhere
On every screen and every data request.
82
Checks before any release
Automated tests that must pass to ship.
Think it through with your favourite AI
- One page: the loop, the products, the guardrails.
- Open it where you already think, and ask it anything.
Start with your own address.
Your first ad in five minutes. Spend runs in your own ad account, inside a cap you wrote.
Next
Meet the Lead Machine
Makes leads from your listings, then works them to the deal — the whole system, your brand.